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Internal resource

Outreach Kit

3 emails + 2 LinkedIn DMs. Paste into your email tool (Instantly, Apollo, Mailchimp) and LinkedIn. Emails 1–3 fire automatically when a lead submits the contact form — LinkedIn DMs are manual.

Email 1·Day 0
LinkedIn 1·Day 2
Email 2·Day 5
LinkedIn 2·Day 7
Email 3·Day 12

Email sequence

Automated — fires on contact form submit

LinkedIn DMs

Manual — copy and send from LinkedIn

Personalization tips

  • Replace [First name] with the lead's first name
  • Replace [trade] with their industry (roofing, HVAC, painting, etc.)
  • LinkedIn DMs work best when you've connected first — send DM 1 right after they accept
  • If a lead books a demo, remove them from the sequence immediately